
Merhaba!
Seyma Filiz, PhD
Lecturer & Communication ResearcherExploring digital communication, communicative AI, and branding in the age of digital transformation.
I hold a double major in Communication and Political Science, complemented by master’s degrees in Strategic Communication Management and Digital Media and Society. I received my PhD in Communication, focusing on digital transformation and its impact on communication strategies.
My academic work brings together traditional communication theories with emerging perspectives on digital transformation, communicative AI, and smart technologies. Through this multidisciplinary approach, I explore how technological change reshapes communication strategies, city branding, and public narratives in an increasingly digital society.
Over the past years, I have contributed to cultural diplomacy initiatives and international projects that foster cross-border collaboration through strategic communication. My academic journey also includes mentoring students, conducting interdisciplinary research, and examining how digital innovation influences city branding and cultural narratives.
Beyond academia, I am deeply inspired by cities, cultures, and human connections. Whether hiking in the Alps, exploring vibrant global cities, or returning to Istanbul—the city that shaped my worldview—I am constantly reminded of how places, cultures, and communication intertwine. For me, cities are living narratives that connect people, ideas, and identities.
If you are interested in discussing communicative AI, city branding, or the future of digital communication, feel free to connect. I believe meaningful communication can help shape innovative yet human-centered strategies for the digital age.



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Seyma Filiz
Lecturer & Communication Researcher I Digital Communication | Communicative AI | Branding
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